A lender perspective on reframing the homeownership journey

  • 29 September 2022
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Do you know all about your customers’ challenges? We conducted a study with Aite Group to explore where consumers faced obstacles during the homeownership process. With these findings, we believe it’s imperative to reframe the homeownership journey around the consumer with lenders focusing on providing the support and education their borrowers need. Learn more about consumer pain points and what they need from you during the homeownership process.


How do you ensure the mortgage process is centered on your customers? 

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